Secret: Is anonymity worth it if you’re invisible?


If you’re keeping up with news in Silicon Valley, have a heavy conscience or just enjoy buzzy apps, then you’ve probably downloaded the new iPhone (s AAPL) app Secret, which launched late last month. Meant as a judgment-free outlet for users to post their innermost thoughts (think a social version of PostSecret), Secret has become a hotbed of tech-related gossip. But when it comes to the mainstream, does the way that Secret operates have a chance of inhibiting its own growth? 

Here’s how secrets travel around Secret, according to the company’s post on Medium:

“We…believe great ideas should spread on their own merit. Whenever someone likes your post, it will spread to their friends. If their friends like it, it continues to reach even further. This is how ideas travel on Secret, just like the real world.”

In short, users with more connections and friends on Secret will…

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